Candice Lin – 15 years dedicated to end-to-end food and beverage innovation.

Flavor Forward: Developing the Future of Food & Beverage

From creating concepts for your brand to scaling them up, Candice can bring your ideas to life — making every bite a step towards a healthier, more delicious, and sustainable future

IDEATION AND
CONCEPT CREATION

RAPID PROTOTYPING AND PRODUCT DEVELOPMENT

PROCESS AND
SHELF-LIFE IMPROVEMENT

FOOD TRENDS
IDENTIFICATION

MARKET
IMMERSION TOURS

COMMERCIALIZATION AND MANAGING CO-MANUFACTURING RELATIONSHIPS

Hi, I'm Candice Lin

I have spent the last 15 years dedicated to all aspects of food and beverage innovation. I enjoy collaboratively connecting and managing internal and external cross-functional teams and have strong project management skills. I have extensive R&D and commercialization experience and effectively manage multiple projects with accelerated timelines. I cultivate and maintain long-term client relationships with repeat engagement. I am passionate about the ideation process, curating culinary experiences to identify where to play, to inform concept creation, and new product development. When not in the lab or my kitchen, I am in the field discovering trends with a particular interest in sustainable, better-for-you, and organic food and beverage products.

BRANDS THAT I’VE WORKED WITH:

Working with Candice

Crafting the Future of Food & Beverage Innovation

Ideation and Concept Creation

Dive deep into creativity with me. I’ll design and facilitate a bespoke ideation process to fill your brand’s pipeline. I will help your team transform market signals into test-ready consumer concepts through a collaborative approach.

If your team isn’t available to participate, I can generate concepts for your brand.

Virtual and in-person ideation processes can be tailored to your company’s needs.

Rapid Prototyping and Product Development

Accelerate your journey from concept to prototype to launch with my product development services. Formulations start with a foundation of thoughtful ingredient sourcing and an assessment of required regulatory parameters before funneling into a rapid iterative process to refine and perfect your vision.

Process and Shelf-Life Improvement

Boost efficiency, food safety, shelf-life, profitability, nutrition, and/or hedonic aspects of your products. Through analysis and optimization, I can identify and implement process, product, and shelf-life improvements.

Commercialization and Managing Co-manufacturing Relationships

Navigate the complexities of scaling up your products with my experienced guidance. From identifying the best right-sized co-manufacturing partners, managing co-manufacturing relationships, to commercializing your products, I can support your brand.

Food Trends Identification

Stay ahead of the curve with insights into the latest food trends. My analysis of emerging signals enables brands to identify strategic market opportunities.

Market Immersion Tours

Experience the pulse of the market firsthand. Join me on curated, immersive in-person or virtual experiences designed to inspire and inform, offering a closer look at what drives the food and beverage industry.

Client Testimonials

"Working with Candice is a game-changer! She is able to provide valuable insight and help you navigate through tough challenges due to her extensive experience and knowledge of the food and beverage industry. Her organized, creative, and thorough approach brings so much to the table and it is a pleasure collaborating with her. We highly recommend working with Candice for anyone seeking to elevate their product and brand!"

"Working with Candice has been transformative for my company. Her expertise and commitment to excellence helped propel our business forward. Without a doubt, Candice is a true asset to any team seeking to unlock the full potential of their food product."

"Candice is not only an absolute pleasure to work with, but she has also been instrumental in helping us scale. She's creative, detail-oriented, and thorough; and she operates at a refreshingly high standard-one that has helped us ignite and sustain our growth, and even pivot quickly when necessary. We are forever grateful to be working with her!"

"I cannot recommend Candice enough for her exceptional work with our Innovation platform. From the very beginning, she showed a strong focus on the ideation process and creating concepts and platforms that were truly consumer-focused. Because she took the time to understand our target audience and their needs, Candice's ideas were not only innovative but also feasible. One of the biggest challenges we faced was managing a diverse group of stakeholders. Candice provided much-needed focus and direction for our team. She was able to bring everyone together and create a cohesive plan that everyone could get behind. Her expertise, creativity, and consumer-centric approach helped us to elevate our brand and stand out in a competitive market. I highly recommend Candice to any company looking to create successful and impactful consumer products. Thank you Candice, for your exceptional work!"

"Candice quickly became a valuable addition to our IDEO team, contributing her deep expertise to a fast-paced project focused on ideation and food prototyping. Her adeptness at merging food science with our design thinking approach, coupled with her enthusiastic attitude and eagerness to explore broadly, played a pivotal role in swiftly and comprehensively bringing our ideas to fruition. She’s a dream collaborator!"